Renato Perez

About Renato Perez

Renato Pérez is an associate in the firm’s Intellectual Property Practice Group. Renato’s practice focuses on all aspects of brand management, including trademark clearance, registration, portfolio management, and enforcement. In addition, Renato counsels clients with consumer protection matters related to advertising and marketing, privacy, social media, promotions, and sweepstakes. Renato’s blended practice offers his clients significant value, as he is able to assist his clients on rights acquisition, brand management, and brand use best-practices throughout the life-cycle of a brand.

Brand Visibility via Commercial Co-Venture Agreements

We’re seeing a lot of commercial co-ventures (CCVs) lately.  It makes sense, right?  CCVs can be a win-win for all parties involved – a company informs the public that it will donate a portion of its sales revenue to a nonprofit organization and, in return, the nonprofit allows the company to use the nonprofit’s brand name to market the product or service.  (For example:  “For every bottle of honey purchased in November 2018, Good Intentions Stores will donate 25 cents to the Fictional National Honeybee Preservation Society.”)  Such collaborations can increase the company’s sales and goodwill, and the nonprofit benefits from donations.

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