Brand owners may be able to use copyright law, in addition to trademark law, to better protect their brands. “Hey, wait a minute,” you say. “I thought this was a trademark blog!” Well, it’s our job to make sure every aspect of our clients’ brands is protected in the best way possible—even if that means venturing into the world of copyright law (and patent law . . . but that’s for another post).
Copyright law protects original works, such as writings, pictures and works of art, which have been expressed in a tangible way. Trademark law, on the other hand, protects words, phrases, symbols and designs that identify and distinguish the source of products and services.